With waterless products making up 23% of the US’s personal care market, up from 12% in 2020, entrepreneurial skincare and cosmetics companies are knocking down doors to stake their claim.
Detailed research on consumer perception, however, is scant. That’s why Bōshi Beauty, Inc. surveyed 490 consumers to find out exactly how they feel about water in skincare products.
Download the report to learn our key takeaways.
